Pink Squirrel Creative is a New Jersey small business focused on visible content marketing strategy. Learn 4 tips for a strong 2021 NJ content marketing strategy, and let us help your small business create great content for a local audience.
It’s time to shine a spotlight on your New Jersey small business. The better your content marketing strategy, the stronger your light will shine.
NJ content marketing strategy presents unique challenges for any small business in the Garden State. We should know — we are a New Jersey small business.
If your business is based in NJ, you must have quality content throughout your marketing strategy. Google relies on great content to rank your website and social media. Your customers demand it to build brand value.
Creating a content marketing strategy is difficult because it is hard to find a clear explanation of what “great content” is.
So what is quality content, and where do you start?
Forget the fancy language. It’s time to share 4 tips for 2021 content marketing strategy that everyone can understand.
If you own a New Jersey small business, this is your beginner’s guide to NJ content marketing strategy in 2021.
NJ content marketing strategy tip 1: Write like your audience talks
Create great content by writing for your audience — not at them.
Customers want to hear their voices reflected back to them. Learn how they talk, then write that way.
Here are some common mistakes small business owners make when writing their content:
- Using the wrong tone. Don’t write for CEOs if your primary customer is a stay-at-home parent. Don’t be casual if your target is an executive.
- Trying to “sound smart”. Your customer doesn’t care how much technical jargon you know. They just want to rely on your product or service. Don’t try to impress them. Tell leads what you can do for them, and they will become customers.
- Writing for robots, not people. Your website content might sound weird because you wrote it “for Google”. You’re not going to trick Google by jamming keywords all over the place. Write with people in mind and you will achieve greater results.
- Not talking like a New Jerseyan. Sure, you can hire an out-of-town marketing company to write your content. But customers from New Jersey notice “outside language”. The text you use in your NJ content marketing strategy has to sound like it’s from New Jersey, or it sounds inauthentic.
Think about your favorite customer (or who you want that person to be). Base your content strategy like you’re talking directly to them and you will find the voice you need.
If you need help identifying your target audience, read Step 2 of this article.
NJ content marketing strategy tip 2: Optimize your content for New Jersey
If you’re writing for New Jersey… then write for people in New Jersey.
NJ content marketing strategy must be focused on New Jersey customers. It sounds simple, but it’s very easy to lose focus on targeted content.
(No, it’s not just a matter of “taylor ham vs pork roll” and “Quick Chek or Wawa”.)
Drill down to your target market and write for that area. People in Bergen County have different wants and needs than residents of Mercer County.
Are you writing for Morris County, with large homes, pharmaceutical companies and coffee shops? Or are you targeting the strip malls, seasonal businesses, and hoagie shops of the Jersey Shore?
One thing New Jersey consumers have in common is a shorter attention span. Your content must be engaging and unique, because you exist in the most densely populated state in America.
You’re stuck between New York and Philadelphia, so you can’t reach everyone. And that’s actually an advantage.
Craft your small business content directly to your “slice” of New Jersey so you grab their attention. Focus your marketing on local leads so they feel “seen”. They will be more likely to follow you because you paid attention to them.
Tip 3: Learn what SEO is and isn’t
Don’t be scared of SEO, because it exists to serve you.
Search engine optimization intimidates many small business owners because the term sounds technical. Let’s start by calling it “SEO”, and let’s explain it in plain English.
SEO is the process of increasing your website traffic through organic search results.
That’s it. There are a lot of people who make SEO a mystery because it’s more profitable that way. It’s really not that difficult.
For the record, here are a few things SEO is not:
- SEO is not paying for Google Ads. Google Ads is a great service because it helps with brand visibility. It’s not a part of true SEO.
- SEO is not filling your website with keywords. Google actually penalizes websites that spam users with keywords that don’t make sense.
- SEO is not “for experts only”. It helps to have a content marketing team help you in the beginning, but a good content partner will teach you how to handle small business SEO basics yourself.
So what is good SEO?
- SEO starts with great content. Keywords are important, but only if they exist in a message that makes sense. Write for people, not robots.
- Good SEO saves you money. Your search engine optimization budget will decrease over time, because organic traffic will improve your Google ranking automatically.
- SEO must be targeted. NJ content marketing strategy involves a targeted local SEO approach. Your website content must be optimized for New Jersey, and it will improve your local results.
It’s important to demystify the concept of SEO because small business owners should feel empowered to do it themselves. At Pink Squirrel Creative, we aren’t just content creators — we’re content educators.
Work with us to improve your website SEO and increase organic search engine traffic. We’ll teach you how to do it along the way so you can take control of SEO in the future.
Tip 4: Establish a call to action (CTA)
“You’ve got to ask! Asking, in my opinion, is the world’s most powerful — and neglected — secret to success and happiness.”
Did you know almost 98% of your website traffic leaves without doing what you want them to do?
You must set a clear call to action as part of your content marketing strategy, or your website serves little purpose.
If you aren’t sure what we mean, here are a few examples of calls to action:
- Make an online purchase
- Schedule an appointment
- Subscribe to a blog or email list
- Provide feedback
- Call for information
A simple statement within your site copy achieves these goals, and it doesn’t have to sound pushy.
Don’t feel bad about asking for what you want, because readers are interested in your business. Why else would someone visit your website?
You’re a New Jersey small business owner, and that means you know margins are tight and sales are crucial. You need to convert leads, so it’s time to develop great calls to action.
And with that in mind, here’s ours.
Want to take your NJ content marketing strategy to the next level? Do you need a partner that specializes in NJ small business marketing and wants to teach you along the way? It’s time to invest in yourself with a free content review. Talk to us.