At Pink Squirrel Creative, we’re not just content creators — we’re content educators. Learn how you can make more money when you give away your knowledge than by charging for everything you know. Then, let’s work together on a new content strategy.
Stop selling. It’s costing you money.
We all know this guy. We all think he sucks. So why in the world would you want to be like him?
Nothing feels less genuine than being “sold to”. Every “hard sell” is a negative experience for both parties involved.
The person being sold to isn’t dumb. They know a sales pitch when they hear it. A hard sell makes a customer feel pressured and stressed. In a world where consumers are inundated with 6,000-10,000 ads a day, a hard sell is an unwelcome experience.
Meanwhile, the seller doesn’t feel any better. “Well, time to close this deal,” they think. But you don’t sell to a “deal” — you sell to a person. And taking the human element out of a cold sales experience affects both sides negatively.
In short, the hard sell sucks.
And in today’s digital marketplace, it’s really ineffective. How can you use “pressure sales tactics” on a potential lead that can simply click away from you?
It’s time to stop the hard sell. In fact, you should stop treating digital marketing like sales altogether.
Good content marketing strategy in digital spaces isn’t about what you can sell — it’s about what you can share. The people you admire are proving it.
The experts you admire give away their knowledge (for a reason)
You have to give away your knowledge before people will pay you for it.
It’s a concept the most successful experts and businesses in today’s digital marketplace have embraced.
Look at the free blogs of your favorite brands and experts. Think about the valuable content that successful celebrities broadcast at no cost. Consider how much time entrepreneurs and industry experts invest on free public appearances and interviews.
4 ways to make money when you give away your knowledge
“If you have knowledge, let others light their candles at it.”
Don’t think of sharing knowledge as giving away free content. Think of it as gaining free marketing power.
Here are 4 ways that sharing free knowledge can gain free marketing power:
- Free advertising. If you share great knowledge that empowers people, they’re likely to share it with others. That’s free word-of-mouth advertising that instantly frames you as an expert.
- Free upgrade to Google search ranking. Google values backlinks to your website. If you create strong web content and blog copy that others share, that upgrades your Google page rank.
- Paid consulting. Are you particularly good at helping others in your field? Take a confident B2B approach to sharing knowledge and become a paid consultant.
- Convert leads into clients. Lest we forget, gaining the trust of potential leads will convert them into loyal small business clients.
Whether you’re saving money or making money, sharing your knowledge helps you stay within your marketing budget — a crucial step to small business marketing success.
Don’t give everything away — save the best content for your clients
Don’t give all your valuable knowledge away, of course!
Save your best insight for the clients that trust you with their business. That shouldn’t be tough. The best knowledge you can give is the kind specifically tailored to your base of repeat customers — personal, customized, and specific.
It’s the same way we provide our best content marketing strategy to you. The first steps to content creation are always the same, and we love sharing our insight to get small business marketing tactics off the ground.
But the best content strategy we can provide is the kind that’s tailored specifically to your small business.
The Pink Squirrel Creative marketing mission statement is no secret. We want to earn your trust by giving free, high-quality content creation advice. Then, we’ll take the time to do a free content audit of your business. Finally, we’ll build a great content marketing strategy that’s customized to your small business needs.
Knowledge is power, and it’s time to prove how strong you are
What’s the most valuable thing about your knowledge? Nobody knows exactly what you know. You possess a unique set of business tools and life experience that sets you apart from everyone else.
It’s all about learning how to share your knowledge (and what knowledge to give away).
Ready to set clear marketing goals, discover your true target audience, and create powerful, valuable content? Let’s talk. We’d love to become your partner and create a great user experience for your clients.